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FITTskills International Sales & Marketing

Course Section: CEBUS-FSISM-0113

Description
This course details considerations an organization must make when promoting and selling products and/or services beyond domestic borders. It examines important concepts related to marketing, sales and e-commerce in countries with different laws, political and economic environments, and cultures. International marketing attempts to position an organization's products and services, brand and communications so they meet the needs and preferences of each target country or region. This course will be delivered in a condensed 2 day workshop format followed by a 30-day self-study period to prepare for the online FITT assessment.

Credit Related Information:
Completion of International Sales & Marketing provides credit toward the FITT Diploma in International Trade or FITT Certificate in International Trade (a total of 3 of 6 courses are required). Earning the FITT Diploma demonstrates advanced knowledge and applied competencies in international business. It is also a key step in attaining the Certified International Trade Professional (CITP®|FIBP®) designation, a prestigious industry credential recognized by employers worldwide. Credit Structure: Each FITTskills course-including International Sales & Marketing -can be taken individually and counts as one credit toward the FITT Diploma in International Trade (a total of 6 courses are required). Assessment: Participants may complete an optional FITTskills assessment following the course to earn a formal credit. Recognition: The CITP®|FIBP® designation, awarded by FITT, is endorsed by Global Affairs Canada and recognized by trade organizations and employers internationally as a standard of excellence in global business.

Instructor:
Leah Sanford

Course Cost
$550.00 + HST

Duration
12.00 hour(s)